Local SEO is a type of SEO that is specifically used to optimize search engines, especially for local businesses. By using local SEO, your business will appear on the first page of Google search results, especially in ‘Map Pack’ and ‘Organic Listings’. With the many competitors out there using Local Seo Delray Beach, you must also do the same thing to ensure that buyers will also find you easily.
At first, there isn’t much difference between SEO and local SEO. But for now, local SEO really helps you to optimize your business when people are looking for a place in a nearby location. Just like other SEO strategies, maybe local SEO sounds very technical. However, local SEO is a marketing strategy that is more effective and inexpensive compared to traditional marketing strategies such as advertising your business in the media or distributing brochures. Both of these traditional marketing strategies cost a lot. In addition, you also cannot determine the distribution channel based on who your segmentation is so that you cannot measure the performance of these two traditional strategies. Google My Business is the first step in local SEO. Google My Business is very important for local SEO because, without this tool, your business will not appear on map local map listings’ on the search results page. To create your Google My Business account, follow the steps below.
– Visit Google My Business
– Click ‘Start Now’
– You will be directed to Google Maps where you can find the location of your business. After you choose your location, Google will ask for verification that the business is yours. If you can’t find your business, click ‘None of these matches – Add your business”.
After that, you will be asked to fill in your business information, usually consisting of business name, address, and telephone number. Make sure that these data are consistent on the internet because it will greatly help your business through ‘citations building’.
Furthermore, you will be asked to confirm your business address with Google through the verification process. You can then add other information including pictures and business opening times in your business profile. Make sure you have entered all the important information.
The final step is to complete the verification process through ‘secret pin’ which is sent to your address. This will allow you to claim your business. After you successfully claim your business, there are several ways you can optimize your Google My Business page.